Operating out of Perth, Western Australia, is dedicated to showcasing Africa and creating unique, tailor-made safari and travel experiences for our guests, while striving to make a positive difference with every journey.
We take your privacy seriously and manage your personal information in line with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth). This Privacy Policy explains how we collect, use, hold, and safeguard your personal information.

We manage your information transparently and with integrity. Matt Yardley Africa only uses personal information when it is needed to carry out our services or support our business operations. We will not share or use your information for purposes beyond what we provide unless you have agreed to it first.

Visiting our website

We monitor website browsing activity to understand what African travel information is most valuable to our audience. When visitors subscribe to our email newsletter, we collect only their name and email address. When online enquiry forms are submitted, the information is securely stored and used solely for the purpose of planning and arranging your trip. We never sell, transfer, or disclose information gained from the website to external parties.

If a data breach occurs and your information is affected, we will notify you within 72 hours of becoming aware of the incident.

Your rights

You have the right to access the information we hold about you and the right to request that any details be corrected if inaccurate, outdated, or incomplete. If you would like a copy of your information, please email hello@mattyardleyafrica.com.au and we will provide it within five business days.

If you have subscribed to our newsletter, you may unsubscribe at any time.

Matt Yardley Africa Privacy Policy

This Privacy Policy explains how Matt Yardley Africa Pty Ltd collects, stores, uses, and discloses information from users of its website and clients of its services (“users”). We are committed to ensuring your personal information remains protected. If we ask you to provide information that identifies you when using our website or services, it will only be used in accordance with this policy.

We may update this policy periodically by revising this page, and we recommend returning from time to time to ensure you are satisfied with any changes. This policy took effect on 1 July 2009 and was last updated on 25 November 2025.

Information we collect

Matt Yardley Africa may collect personal information in various ways, including when users browse the website, submit a form, respond to a survey, or engage with activities, services, or features available on our site or through our business. Users may be asked to provide information such as their name, phone number, mailing address, or email address. Users may still browse the site without identifying themselves. We will only collect personal information when voluntarily submitted and understand that choosing not to provide certain details may restrict access to some website functionality.

We gather information when individuals subscribe to our newsletter, make an enquiry about a safari holiday, or download digital resources through the online library.

To subscribe to the Matt Yardley Africa newsletter, users must provide only their name and email address.
When submitting a safari enquiry, we request details including name, email address, telephone number, number of travellers, ages, length of stay, departure city (not residential address), and preferred travel style.

When a booking is made, additional information may be collected such as full names, passport numbers, frequent flyer details, travel insurance information (including insurer and policy number), and emergency contacts. At the time of payment, credit card information may be collected over the phone, though many clients choose to pay via direct electronic transfer.

How we use your information

We use the personal information you provide solely to:

• Plan and arrange custom travel experiences tailored to your preferences
• Communicate with you about your holiday, including quotes, itineraries, travel arrangements, and booking updates
• Respond to your communications and requests

More specifically, your information may be used to:

Personalise your travel planning experience and ensure we deliver the best possible holiday.
Improve our website based on your feedback and usage patterns.
Enhance customer service and enable us to respond efficiently to enquiries, planning needs, and support throughout the research, booking, and travel experience.
Send emails relating to your trip when necessary.
Send newsletters only where you have opted in. Every newsletter includes clear unsubscribe instructions.
Manage competitions, promotions, surveys, or site features.
Provide suppliers and accommodation partners in Africa with the necessary details to meet your needs, including dietary preferences or medical requirements.

We do not use or disclose your information outside these purposes unless you have given consent.

Protection and disclosure of your information

Matt Yardley Africa uses appropriate systems, processes, storage practices, and security safeguards to protect personal information from loss, unauthorised access, disclosure, alteration, or destruction. We will never sell personal data.

We may share non-identifiable, generic demographic information with trusted partners for business analysis purposes. We may also engage third-party services to assist with operations, such as newsletter distribution or survey management. These services may receive necessary information only with your prior permission and only for the specific purpose required.

Storage and security

We take reasonable measures to ensure your data is protected from loss, misuse, incorrect modification, or unauthorised access. Personal information is stored securely in digital or physical formats, accessible only by authorised staff. We retain your information only as long as needed to deliver services or as required by law.

Links to third-party websites

Our website may contain links to other websites. Once you leave our website, we have no control over the privacy measures or security of external sites. We are not responsible for the protection of information provided on those platforms, and we encourage you to review the privacy policies of any external sites you visit.

Children’s privacy

Protecting young users is important to us. Matt Yardley Africa does not knowingly collect information from individuals under 13 years of age, and the website is not directed at children.

Managing your personal data

Under the Australian Privacy Principles, you have the right to:

• Request access to the personal information we hold
• Request correction if the information is incomplete or inaccurate

To submit a request, contact us using the details below. We will respond within a reasonable timeframe in accordance with the law.

Complaints

If you have concerns about how your information has been handled, please reach out to us using the contact details provided. We will review and respond promptly. If you are dissatisfied with the outcome, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

Acceptance of this policy

By using our website, you acknowledge acceptance of this Privacy Policy. If you do not agree with the terms, please do not use the site. Continuing to use the website after updates are posted indicates acceptance of any changes.

Contact details

For questions about this Privacy Policy or to exercise your privacy rights, please contact:

Email: hello@mattyardleyafrica.com.au
Phone: +61 (0)7 3390 3744
Address: Perth, Western Australia, Australia

Changes to this Policy

We may update this policy occasionally to reflect legal changes or updates to our practices. Any revisions will be posted on our website with a new effective date. Last updated: 25 November 2025

No warranties

This website is provided on an “as is” basis without any express or implied warranty. We do not guarantee:

• That the website will always be accessible
• That the information provided is complete, accurate, or reliable

Nothing contained on this website constitutes financial, legal, investment, or professional advice. Users should seek independent advice where necessary.

Limitations of liability

Matt Yardley Africa is not liable (under contract, tort, or other legal principles) for any:

• Direct losses if the website is provided free of charge
• Indirect or consequential damages
• Loss of business, profits, revenue, relationships, goodwill, or data

These limitations apply even if the possibility of loss has been previously advised.

We do not provide legal, financial, accounting, or tax advice and encourage users to seek advice from a qualified professional where required.

Exceptions

Nothing in this disclaimer limits or excludes liability where doing so would be unlawful, including:

• Death or injury caused by negligence
• Fraud or misrepresentation
• Any matter that cannot legally be excluded or limited

Reasonableness

By using this website, you agree that the exclusions and limitations of liability outlined are reasonable. If not, you should discontinue use of the website.

Other parties

You acknowledge that Matt Yardley Africa has an interest in protecting employees and officers from personal liability. You agree not to pursue claims against staff or representatives individually. The limitations of liability apply to officers, employees, agents, contractors, successors, affiliates, and assigns.

Invalid provisions

If a clause in this policy is found to be unenforceable, the remainder of the disclaimer remains valid.

safari@mattyardleyafrica.com

If you have questions regarding this disclaimer, privacy practices, or dealings with this site, please contact us using the details above.